

Peter Book, Head of Agriculture, Asia Pacific Contact Having recognized what is driving agriculture and the importance of re)insurance industry. Again a simple examination of the supply and demand equation for agriculture insurance can help to identify the main agents in the relationship, what is motivating them and how they can shape the equation, illustrated in the following table.

"Agriculture Itself" Guy Carpenter's answer to the question: What are the drivers of agriculture insurance in Asia? It is agriculture itself. More specifically though it is agriculture's role in addressing the challenges that will develop as countries rise to meet the complex demands of:
- • Increasing population and commensurate demand for food and other products
- • Higher standards of living and changing diets
- • Finite resources of land, water and chemicals
- • The global marketplace and each country's individual, and potentially competing, quest for food security and price stability.